When Pre-Orders Become More Than Business
I started pre-orders on the new book last week, and I admit I do this with an immense amount of spiritual struggle. But I want to do what's right, and now I've really seen something that has caused a shift in me.
The tweet that's been shared 1,200+ times today isn't about marketing. It's about conviction that's been building for months, and reached a breaking point when I saw the footage from Nigeria.
7,087 Christians slaughtered this year. 200 days. 35 per day.
That's faster than most people change their profile pictures.
But you won't see CNN breaking in with special reports. You won't see celebrities posting black squares. You won't see hashtags trending.
Because it's just Christians.
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The Yelewata Massacre alone: 200+ believers butchered in a single attack.
Fulani militants screaming "Allahu Akbar" while machete-ing children and burning churches with people still inside.
The footage exists. I've seen it. I wish I hadn't.
But here's the thing about seeing horror—once you've witnessed it, you can't unknow it. You can't unfeel the weight of those images. You can't pretend it's not happening while you're debating whether Erika Kirk's conversion is sincere or complaining about church parking.
Nigerian Christians are being hunted for sport while we argue about worship music styles.
They're burying entire congregations while we plan fall sermon series about "finding your purpose."
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185,000 total deaths since 2009. 125,000 Christians. 60,000 moderate Muslims.
That's more than the population of most American cities. Gone.
Boko Haram. Fulani militants. ISWAP. All Islamic terror groups with the same mission: Wipe out Nigerian Christianity by 2075.
And they're winning.
19,000+ churches destroyed. 1,100+ Christian communities displaced. 16.2 million believers fleeing for their lives.
But hey, at least we got our pumpkin spice lattes and fall sermon series about discovering our destiny.
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Here's what kills me: Even the late Voddie Baucham and Bill Maher have talked about this genocide. A Reformed preacher and an atheist comedian agree it's a slaughter.
But most American Christians? Radio silence.
I shared their video clips because sometimes it takes an outsider to shame us into acknowledging our own family is being exterminated.
When an atheist comedian shows more concern for persecuted Christians than the American church, something is deeply wrong with our priorities.
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This is where the spiritual struggle comes in. When I started "Blood and Bandwidth," it was about documenting modern martyrs. Important work, but still work. Still a product. Still a business decision.
Then I saw that footage from Nigeria. Then I started researching the numbers. Then I realized what we're really talking about here isn't ancient church history or distant persecution stories.
This is genocide. Happening now. While we scroll.
That changed everything.
Chapter 15: The Nigerian Genocide. Names. Villages. Body counts. The slaughter the world ignores.
Along with 46 other modern martyrs whose blood cries out while we manage our comfort.
The book is still $50. Still ships October.
we're debating whether I'm "exploiting tragedy," families are still hiding in bushes waiting for the next attack.
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Someone will read this and think it's a marketing ploy. That I'm using tragedy to sell books.
Fair enough. Think what you want.
This isn't about appearing righteous. It's about being useful.
While politicians ignore it, while media buries it, while comfortable Christians scroll past it—someone needs to document the greatest Christian genocide of our lifetime.
That's what this book does. That's what your purchase funds. That's what their blood demands.
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7,087 Christians dead. 220 days.
Still think I'm "exploiting tragedy"?
Or are we finally ready to admit we've been exploiting comfort while our family bleeds out on the other side of the world?
Every dollar honors another martyred name.
The footage is real. The numbers are verified. The genocide is happening.
The only question left is: What are you going to do about it?
Pre-order "Blood and Bandwidth" [here]. Direct help for book production : [PayPal link].
Some stories are too important for comfort. Some reality is too urgent for silence.
This is both.
